PalmWander Brand Guide
Logos, colors, and iconography for consistent Saudi discovery experiences.
Logo system
Primary marks optimized for light and dark surfaces.
Logo mark
'/%3e%3cellipse%20cx='32'%20cy='18'%20rx='3.5'%20ry='10'%20transform='rotate(0%2032%2018)'/%3e%3cellipse%20cx='40'%20cy='22'%20rx='3.5'%20ry='9'%20transform='rotate(30%2040%2022)'/%3e%3c/g%3e%3cpath%20d='M32%2028C31%2034%2029%2039%2026%2044'%20stroke='%23E7D2AD'%20stroke-width='3.5'%20stroke-linecap='round'/%3e%3c/svg%3e)
Lockup
RTL lockup
Monochrome
Color palette
Warm, premium tones inspired by Saudi landscapes.
Palm green
#0F6B5D
Desert sand
#E7D2AD
Sunset coral
#F07A4B
Oasis light
#F9F6F1
Clean surface
#FFFFFF
Desert ink
#1B2A2A
Iconography
A consistent set for categories and utilities.
Categories
Stays
Tours
Attractions
Food
Events
Transport
Utilities
Search
Filter
Map pin
Save
Share
Language
Spacing & sizing
Keep the logo clear and legible at all sizes.
Maintain clear space around the mark equal to the mark height.
Token scale
Radii: 12px / 16px / 24px · Spacing: 12px / 16px / 24px
Usage guidance
Best practices for on-brand layouts.
- Use the full-color logo on light surfaces.
- Use monochrome marks on dark or photographic backgrounds.
- Avoid stretching, skewing, or adding heavy effects.
All assets are SVG and scale cleanly from favicons to large signage.